Applied Nutrition
Applied Nutrition was founded in 2014 by CEO and fitness enthusiast, Tom Ryder. Observing that demand for supplements was skyrocketing among increasingly health-conscious consumers, Tom recognised that high-quality, convenient products were difficult to get hold of and saw the potential to create something new. Tom created Applied Nutrition, launching with a single product - Critical Mass. Recognising the need for quality-assured products, he formed a partnership with Informed Sport, a global testing and certification programme for sports and nutritional supplements, before moving on to secure an accreditation from the World Anti-Doping Agency and becoming a certified Halal producer.
